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Transformers: Dark of the Moon Brings 3D Back From the Dead
“With Michael Bay delivering on
his promise to help solve the “dimming” issue (the problem of 3D glasses diminishing the brightness of the colors and imagery) and delivering on an unspoken but understood promise to blow our minds with the best entry in the Transformers series, I can only assume that those who so quickly declared 3D was dead will now — with a new film to define a new trend — announce 3D has come roaring back and 2D must be dead.”
“Now, Transformers: Dark of the Moon can be added to that list of great ones as well. And as an added bonus, Bay gets credit for not only fixing the “dimming” problem in 3D, he also served a big plate of “stop exaggerating already” to anyone convinced 3D was ready to be buried.”
Forbes, Mark Hughes - Friday, Jul 08 2011
'Transformers' grosses $379 mil globally
Par vice chair Rob Moore attributed the declining percentages -- at least, in part -- to the influx of 3D pics. "There are so many 3D releases, audiences now are going to pick and choose which films to see in 3D," Moore said, before adding that the format has become a tool more for event filmmaking. "If the 3D is good, audiences are going to pay for it."
Variety, Andrew Stewart - Monday, Jul 04 2011
June 2011
One Small Step for Man, One Giant Leap for Autobots
“Transformers: Dark of the Moon” is among Mr. Bay’s best movies and
by far the best 3-D sequel ever made about gigantic toys from outer space.
“But that’s all fine. Really, it is, because Mr. Bay’s lax notions of coherence and plausibility — I’m sorry, I mean his utterly nonexistent notions of coherence and plausibility —
are accompanied by a visual imagination that is at once crazily audacious and ruthlessly skillful. Live-action 3-D has been, at least since “
Avatar,”
a briar patch for filmmakers and a headache for audiences.
“Dark of the Moon” is one of the few recent 3-D movies that justify the upcharge. Mr. Bay clearly enjoys playing with the format, which is also to say that he takes it seriously. A lot of glass and metal comes flying at your head, and you feel surrounded, plunged into a universe governed by new and strange laws of physics. Nothing you see makes any sense at all, but the sensations are undeniable, and kind of fun in their vertiginous, supercaffeinated way.”
New York Times - Wednesday, Jun 29 2011
‘Transformers 3′: Most Incredible 3D Experience Since ‘Avatar’
“Needless to say, Transformers 3 is going to have a lot of sick summer action. But is it worth a 3D ticket price?
Short answer: You don’t want to see this movie any other way.”
“But technical innovations aside, how does the 3D in
Transformers: Dark of the Moon actually look? In a word: Incredible. Personally speaking, there’s little that I see in film these days that gives me goosebumps. There’s a lot that I enjoy (naturally), but there’s little that gives me actual goosebumps. Without spoiling a thing, there were 3D sequences in the preview that had me shooting right past goosebumps into ‘OMG’ territory. Some of what Michael Bay has constructed is just…impressive. His ambitious and often aggressive style for capturing action in motion maybe the perfect marriage for the 3D medium.”
Screen Rant, Kofi Outlaw - Thursday, Jun 02 2011
May 2011
Michael Bay Reveals How 'Transformers: Dark of the Moon' Was Shot in 3D
“But Bay stated that he is now also ‘in love with 3D,’ during a conversation with James Cameron on Wednesday at a packed event at the Paramount lot, co-hosted by the studio and The Hollywood Reporter…There was also a 2D-to-3D conversion budget to make the film “technically perfect,” as well as for shots that were lensed in film. ‘It is a little more warm when you shoot native 3D … you can do beautiful conversion,’ Bay commented.”
Hollywood Reporter, Carolyn Giardina - Friday, May 20 2011
Stereo 3D
Post Magazine - Sunday, May 01 2011
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